Use Your Five Senses While Drinking Coffee

A good cup of coffee awakens all your senses.

If you know someone that identifies itself as a coffee connoisseur, or if you are a coffee lover yourself, the experience of having a fresh or specialty brewed coffee is something you must dig. It’s part of what you consider the inclusive experience of coffee. And if you’re not in this group just yet, I’m sure that you'll soon be on board of having a moment between you and your cup of joy. This is because the new trend of coffee love is to bring your five senses into the experience. How? Today here at Coffland Corp you’ll know exactly how to bring in each one of them to the plate!

Scent

This is maybe the first sense that comes into play when you’re about to taste a cup of joy. The scent of each brew varies depending on the kind and amount of coffee in the grind, as well as the preparation method. Some brewing techniques generate a bit of scent, while other perfume the whole house.

Regardless of the amount of scent you get, your nose is fully involved in the process. It pickups subtle clues of aroma, that are interpreted as part of the flavor you’re going to perceive. The way to really enjoy a good cup with this sense? Inhale deeply through the nose before siping. That way you bring in the scent along with the flavor of the gulp, making the coffee even more delicious.

Tact

So, you’re about to drink a cup of coffee. The cup is either warm or room temperature, even cold, depending on the kind of brew you pick. But each one of them brings a sensory temperature that your body remembers while drinking the coffee. It’s simple but effective: you’re preparing your taste buds to the temp of the drink you’re going to take.

But wait, there’s more to it: texture also plays a key role in the perception of your coffee. And it does it in your mouth: the velvety texture you feel in your mouth while drinking a good latte, or the soft sensation of a cold brew. All those are tact-related sensations that come along with your cup of coffee.   

Taste

So yes, you’re having a good cup of coffee. You perceive the flavors of a variety of sources and bring in the rest of your senses into it. A good cup of coffee is complex and complicated: it's important that you think of it as a mixture of components, as a combination of a variety of things. The first one on the plate, it’s the combination and proportion of grains in your grind: the level of arabica, robusta and other kinds of coffee that are out there.

The perception your tonsils are going to get is ruled by this, and it’s a combined effort. In order to enjoy our coffee, you need to focus on the moment and the overall sensation. Savoring also depends on the temperature, as cold brews tend to be stronger than hot brews, and espresso-made tend to have denser textures too.

Sight

Your eyes are one of the main sources of information when it comes to coffee. It’s actually fundamental for your enjoyment of a good cup! Latte art is, in fact, not just an aesthetic choice: is part of why we perceive coffee as tasty. Our eyes tell us if the coffee is going to be velvety, like a latte, or silky, like a cold brew.

If you’re a fan of special brew, then this is a completely different experience: you’ll be experiencing coffee in a completely new way. You’ll see sectioned coffee, with clear cups and different levels of composition, and even the odd addition, like caramel or chocolate syrup. They are all part of what you’re preparing the rest of your senses to taste.

Listening

It sounds strange, but coffee also comes in by your ears. If you’ve been in a specialty coffee shop, you know the sound of the espresso machines making a latte. And you feel the quiet vibe of people minding their own business while enjoying their preferred brew. But hearing the coffee is much more than that. It’s, in fact, tasting it, and incorporating your hearing into the mix.

A good brew is akin to music. It’s a part of the melody that you feel when you drink a good brew of coffee. It’s important that you learn that the ambiance does make a cup: the more crowded, the less likely you are to enjoy a good cup. And as you surely know, coffee is a social beverage, so you might be used to drinking it while chatting with a friend. So it’s also a part of how you perceive a good cup of coffee.

Now that you know how to bring in your five senses into the plate when drinking your coffee, what are you waiting to do it? Here at Coffland Corp, we have the best private brands for you to create unique and special flavors that can be enjoyed wholeheartedly. Contact us to see the combinations that can be made with the help of expert roasters in Miami!

Your favorite drink and your body create together a unique experience.

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Coffee Flavor Wheel: What Is It?

These are all identified inside the Coffee Flavor Wheel.

Flavors in a cup of coffee can have incredible varieties. Depending on millions of small changes and facts, you can experience something incredibly different from cup to cup. The range of flavors varies immensely depending on the origin, roast, grind, brew, and other subtle differences that play a role in the process of coffee fabrication. So, how do you learn what are the subtle flavors varieties in coffee? Someone created a handy method to do that: the coffee flavor wheel.

Back in 1995, coffee specialists paired up to create it, and it has become one of the must-have for coffee experts. Organizations and individuals worked hand in hand to create something amazing: a tool to explore and identify the flavor characteristics of coffee.

The coffee flavor wheel became one of the must-have for all coffee lovers, and for a good reason: with it, anyone that was interested, could learn the subtle nuances of the coffee flavors when using it. While it might seem a simplistic approach to a complex subject, the reality is that with a coffee flavor wheel, most people with enough knowledge can get to experience coffee differently.

The way of using it is fairly simple: you must pay attention to your senses. While at first, it might not seem like a simple feat, learning how to identify flavors in your cup can take you a long way down the road.

Expert baristas and coffee connoisseurs use it amongst themselves to ‘calibrate’, which means determining an overall flavor profile for a product through cupping. This is done for several reasons: to establish a unique pattern for a store, as an example. Or to create a product in an industrially matter. Regardless of the final use, the reality is that people use the coffee flavor wheel as an invaluable tool for their work.

A few years ago, the relatively new World Coffee Research and more experienced Specialty Coffee Association of America worked on an update, but the idea was the same. It took them  three years to create the newest version, and while working with a scientific organization, coffee experts and other expert associates, identified and perfected the old flavor wheel to create a more accurate alternative for coffee lovers. It changes slightly in comparison with the previous one, but still quite similar in use while providing a more detailed information guide.

Do you want to participate in the coffee world? Then this is your chance! While you might not want to use a coffee flavor wheel at first, you should learn about it because that’s the guide for most roasters and producers in the world. People like Coffland Corp use it to create perfect profile flavors for their clients and to identify the characteristics that make their products unique. Contact them to know how working with professional roasters can change your life!

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Coffee FAQ: Cold-brewed Coffee

Once you learn about them, you will enjoy these methods!

Coffee making is a well-investigated science. For people in this business, the creation of cups according to the indicative factors they’ve investigated through the years are fundamental. One of the most studied (yet mysterious!) methods of this caffeinated science is cold coffee brewing. While for some it's unthinkable to drink cold coffee, for others this is an enjoyable experience. Today we’ll talk about the frequent questions that pop up when you mention ‘Cold-brewed coffee,' as well as troubleshooting the simple but common problems that arise when using this method.

How long should it take to make a cold-brewed coffee?

Making a good cold-brewed coffee is a matter of patience. These drinks need to repose up to 15 hours to produce perfect cups. This term is the healthy middle point for most brewers and something perfect to create balance in the flavors through any cold coffee brewing method you choose. For some, leaving it for a bit longer works too. But remember that the longer you leave, the more likely you are to develop bolder flavors that you might not want.

Should it be refrigerated?

Absolutely! Unlike its hot-brewed coffee cousins, cold-brewed coffees actually need to be refrigerated to reveal and keep its flavors. Remember that these drinks are developed differently and are not as volatile as the heat-induced coffee cups. They will be just fine, but don’t leave them in your fridge forever!

Which ground coffee should I use?

Coarser ground coffees are ideal for the preparation of cold-brewed coffee than any other type of grounds. These allow water to develop the flavors inside the beans at a steady pace, instead of doing it all at once. Besides, they offer resistance to the flow of coffee through the grains, once the process finishes we have a tastier and flavorful cup ready to drink.

What’s the coffee and water proportion?

Ideally, cold brew coffees have 1 portion of coffee and 5 of water. While you can add up to 6 or 7 parts of water, 5 will give you intense flavors and turn the experience into something out of this world. Stick to a 1 oz of coffee grind per 5 oz of water, and you’re good to go!

Can I add milk to my Cold-brewed coffee?

Of course! But beware, you might not get the flavor you’re expecting. Cold brew coffees are bolder, but when combined with milk, they can transform into a liquid flavor that will not have the usual one of cafe-au-lait, for example. In the beginning, use a 1 milk and 1 coffee measure ratio for better results.  

How long does it last once made?

Cold-brewed coffee can last up to ten days, but it’s recommended to consume it after no more than seven days. While flavors are not volatile, it can go stale and lose all its appeal. It can also absorb other flavors, transforming the cold brew coffee into something unsavory.

A cold-brewed coffee is a unique way to try coffee. You can learn more about this and experience it to turn yourself into a coffee connoisseur or to incorporate it into your business and create a new serving idea. The possibilities are endless, but they all begin with one thing: great and perfectly roasted beans. Contact Coffland Corp to learn how they can offer you that and much more with their specially designed products to appeal to the most demanding palates!

There are many questions when it comes to these methods of coffee brewing.

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Customer Feedback for your Coffee Business

This is a fundamental part of the success of your business.

Customers are the kings of any business. They are the force behind any successful venture, so the best thing you can do as an owner is to ensure they have a good opinion of your services and products. Customer feedback is a good way of ensuring the correct development of a company with a strong foundation. This is a benefit you get by learning exactly how your brand impacts in them, and how they can make the most out of it. Think of customer feedback as a compass that will guide you in the right direction.

Businesses know that any company with a  good reputation is made out of several elements that work together cohesively. From excellent products and great services to an attractive location. All those factors could generate a positive opinion in customers. Think of your business as an evolving ecosystem, where several organic elements coexist. When you get that your business can (and should!) evolve, you’ll understand the importance of proper feedback. Through the customer’s opinion, you can create an established system to produce the best results possible regarding business growth.

Most of your customers don’t voice out loud their opinion, making it hard to make the necessary changes to improve their experience. But your employees and you, as a business owner, need to ensure that this feedback is perceived somehow. Prompt your staff members to ask how their customers felt, make sure they are taken care of and that the product you offer, as a whole, is attractive to them. That will ensure that they have something to tell about your store.

A way to pick up their opinions? Face to face or through social media! You can even create a whole campaign around sharing the experience, so your customers feel involved with the brand you are building, which will, in turn, create something amazing for you. When customers feel taken into account, they will become regular consumers, working as promoters or spokespersons for your brand.

Coffland Corp is a business that knows this like no other. They make sure to get customer feedback for all their coffee products, through the communication their associates have with regular consumers. This is a way for them to ensure that the product their business customers get is effective for the stores and that they have the most profitable margins! Remember to contact Coffland Corp if you want a roaster that truly involves with you to ensure your success!

Agregar leyenda

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The Science of Coffee: Is Milk Good or Bad?

The incorporation of milk into your favorite coffee cups is a science!

Milk has been part of the people's diet around the world as far as the agricultural activities have existed. This dairy product is used to make a variety of goods, but it has been a popular addition to coffee and part of its creative field as well. Most baristas are incredibly talented when it comes to combining milk with their coffee, creating unique shapes and flavors according to the client’s taste. But let’s head into the science of coffee and ask ourselves, is milk a good or bad addition to your preferred cup of joe? There are a lot of things to consider, and today you can learn much more about this to make the right choice!

The Pros

Milk is not only used to create latte art. For some people, incorporating milk into their coffee, it’s not about the looks. The texture of the beverage changes, as it becomes denser and softer, and if the milk was properly foamed, that whole taste changes offering an incredible experience. Milk inside your cup also brings other benefits, such as a small dose of proteins.

It’s also highly beneficial if you want to get a soft kick of caffeine, spacing out a dose that otherwise you would drink in just one strong portion. In the right dosage, it can also prevent esophageal cancer, as it lowers the temperature of the beverage and prevents heat burns on the throat. Also, as it lowers the pH, it avoids acidity and reflux, which other coffee drinks tend to cause.

The Cons

Most of the milk used for the preparation of coffee is animal derived, and whole milk. This means that it has a slightly higher fat content, which makes it a highly caloric option to get your daily dose of caffeine. This along with the change of the flavor of the coffee itself might be enough to deter someone from trying a cup with coffee and milk.

For some people, this combination might not be even safe. Milk is effectively an allergen element, and in small portions, it can detonate an allergic reaction and even digestive problems. Another negative effect: it changes the flavor of the original shot, and it can hide the various layers of the beans flavors under the flavor of the milk.

Conclusion: Suit yourself!

While we can go on and on about the pros and cons, the final say is up to you. Regardless of what we’ve said, we are sure that you can find the perfect alternative that suits your perfect cup of coffee. Remember that all you need to do is find a flavor you like, with or without it, and become an expert in it.  Besides, some varieties can be done with skimmed milk, almond milk, and many other variations to suit your taste, so don’t be shy to try as much as you want to find the perfect choice for you.

The base for all these preparations is the same: great quality coffee! In Coffland Corp, they know this and make sure to offer the alternatives to find the best flavors on the market. With the best roast selection and perfect blends to suit every single palate, they are your best option!

In the coffee world, personal preference is the one that determines this. 

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Milk Foaming: The Key to a Good Latte

The flavor and texture of a perfectly foamed milk change the whole experience.

If you love coffee, I’m sure that you’ve found the difference between a good and an excellent latte. The subtle texture, the silky-smoothness of a perfectly made latte is cuisine art itself. The real reason why baristas are considered artists and why some cups are silkier than others reside on the most unsuspecting thing: the milk. I’m sure you’ve seen someone make a cup of latte at least once: they prepare the espresso shot, foam the milk and then mix it together. The second step is the most important one, and today you’ll learn why.

Foaming or frothing the milk it’s not simple. There's a valid reason why it has a privileged spot in the preparation process. This process by which the milk is steamed with hot vapor is a science in itself, and it’s the make-it-or-break-it factor for many coffee lovers. This subtle change creates a significant difference that people can taste: it enhances the flavor of the coffee while simultaneously softening it, and creates a creamy texture like no other.

A essential change occurs in the milk when it's heated. The bubbles incorporated into the milk through the heating process enhance the flavor. They create small pockets of air within the mixture and gives the milk structure an elastic capacity that can't be acquired otherwise. This elasticity is what, in combination with the espresso shots, creates an excellent latte, which presentation is vastly different from the texture of a plain cup of joe.

The milk molecules are proteins, and this characteristic is what makes the foaming process so interesting. Proteins molecules are both drawn to water (hydrophilic) and repelled by it (hydrophobic), and this is a fundamental principle to the foaming success. When you heat these proteins, their molecules, otherwise tightly jointed,  ‘relax’ and start to interact with their surroundings. This enables the particles to interact with each other and with air, creating a soft and ‘foamy’ texture.

Learning how to foam milk correctly requires practice and attention to detail. If you want to make a perfect latte, then pay special attention to this step! However, to ensure top results, you need to have the right base: pick your milk of choice (animal or vegetal) and get to practice. Combine it with the flavors and private brand options that Coffland Corp has to offer and reach new heights making coffee! Check other social media profiles to know more about it!

This makes the difference between a "it's fine" latte and a spectacular experience!

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What's the Brewed Coffee Compass?

Using the compass will allow you to experience coffee in whole new way!

Coffee lovers are all around the world. Many of them started trying exceptional coffees at their preferred coffee shop and fell in love with the different qualities that came with every single presentation and brewing method they tried. That love often leads to an idea: “Why don’t I try to make this at home?”. They bring home different brew methods, quality coffee and then found themselves experimenting with the characteristics of their cups. That’s when things got all wrong. The flavors weren’t quite right or what they were expecting. But homebrewers have a magical aide that can turn those bitter experiences into experiences of success: the Brewed Coffee Compass.

The Brewed Coffee Compass method, created by Matt Perger, from Barista Hustle, is a way to ensure that the flavors you get are the ones you want to be in your cups. Using a cause-reaction process, it states the different relations between the brewing process and the flavor and characteristics you obtain in your cup. With a logical relationship per features and an easy-to-use image as a guide, it’s no wonder why this method has become the preferred one for home coffee brewers.

The Brewed Coffee Compass is a method that can be used with almost any method of brewing. The only exception is the espresso. Its preparation is unique, and the factors used to change and readjust the flavor and characteristics of each cup can not be modified in the espresso machines. With that settled, why don’t you learn how to apply this coffee compass method?

The first thing you need to do is to brew the coffee like you normally do. Then, with your fresh cup, devote some time to identifying the flavors and characteristics of your coffee. What’s the body? What about the acidity, bitterness, sweetness, and aftertaste? All of these features fall among the description of your coffee, and they will work as the center of your compass. Now you’ll have to make your brew belong to a particular category within the safe zone of the compass (that in the original coffee compass method is green and on the left).

To the right of the main compass is an asterisk containing the counterparts to the affectation of your flavor. Imagine your cup in the center. What do you need to do to put that center in the “balanced” area of the left diagram? You need to adjust your brewing preparation. There are basic things that can affect the flavor and you need to consider when making cups of coffee.

• Grinding: It can affect the release (extraction) of flavors per cup. For example, finer grinds release more flavor than coarser grinds in short periods of time.
• Brewing time: The time the coffee spends in contact with water creates a different flavor. Longer brewing time often leads to softer flavors.
• Water rate: The proportion of water poured in a determined preparation for coffee will define the strength of the flavor.

Coffland Corp knows better than anyone that working with coffee requires dedication and high-quality products. For that reason, they offer perfect blends made for your unique needs, helping you create a distinctive flavor. Contact them and use their excellent presentations to prepare the dreamed for home brew, or to take it to the next level starting your own business venture. Remember to use the Brewed Coffee Compass to create the best flavor, and you will be on the success path! Contact Coffland Corp for more information about what they can offer you!

This is a method to improve the flavor of homemade and professionally made coffee brews. 

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A comprehensive Guide into the Instagram Coffee Movement

As a business, you need to recognize the value of publicity stemming from social media.

Instagram is currently one of the best markets out there. Companies strive to reach the audience that snaps pictures and post them on the online platform with the biggest growth rate in the past years. With up to 700 million monthly active users, 77.8 million of those from the US, it's no wonder why any commercial venture would want to participate in this business. And coffee business is no exception. But this Instagram Coffee Movement started almost by accident.

Coffee chain stores prepare special drinks with iced coffee. They are spectacular in flavor, but one of the most incredible things about it is the aspect. The cups are often incredibly appealing: with syrups, sparkles and whipped cream, they capture the attention of consumers in store. Eventually, with the growth of the online community and the frequency by which the people that bought these drink snapped pictures of it, it became more popular. It even started a trend on Instagram, and alongside it, a casual remark that, while many can consider negative, has an impact: nowadays taking pictures of coffee it’s the epitome of the most 'basic' on Instagram.  But regardless of the interpretation of the few, the movement of coffee lovers keeps on growing on Instagram.

Why Instagram for coffee pictures?

Instagram is the tool with most visibility. While Flickr and other social media profiles have a significative number of users, Instagram takes the cake as the most commonly used tool for picture sharing among social media platforms.

There are several reasons why Instagram is the leader of the coffee movement on social media. Here are a few:

• Hashtags: You can use specific terms to group people by their interest. In this particular niche, the users associate themselves with some words or small phrases, such as #Coffee, #CoffeeTime, #CoffeeLovers, #CoffeeAddict, and so on.
• Comfort: To use Instagram, all you need is the app on your smartphone or any other device, and you can pull pictures up it in a second. Pair it with high-quality pictures, and you are in the movement.

• Engagement: One of the advantages of Instagram is that it generates a straightforward and steady engaged base of followers. Interacting with other users through the hashtags is easy.

However, the elements that make Instagram great go beyond this, and brands know it. It potentiates the use of these specific hashtags, grouping the users within their niche. The Instagram Coffee Movement is important for companies because it helps brands to reach without investing too much. Users can transform themselves into replicative elements for the interests of the enterprise, without having to spend loads of money.

As a brand, you can turn your product into something appealing for Instagram users with a few tweaks on how you handle your business. The first thing you need to do is to identify what makes your coffee unique: Is it the flavor? The presentation? The ambiance? All of these things affect how social media users perceive your brand, and how they want to interact with what you offer.

As a thumb rule, you need to create something that can identify your brand, whether a logo or a special presentation for your coffee. With this, you’ll not only make it appealing to customers but easily identifiable as an element in a picture. Then, create places for them to share: repost their content, interact with them, create hashtags. All of these things will increase your sales, as you are now part of the Instagram Coffee Movement in the most efficient way!

Coffland Corp knows that social media can potentiate your brand, and help you create something unique for your business. They create the blends you will offer to your users, and it’s up to you to create the looks that will transform the way your brand is perceived in social media. Pair good coffee with excellent visibility of your store, and you’ll have unique results!

Many markets owe their success to social media. The coffee is no exception!

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