Coffland Corp: A comprehensive Guide into the Instagram Coffee Movement

As a business, you need to recognize the value of publicity stemming from social media.

Instagram is currently one of the best markets out there. Companies strive to reach the audience that snaps pictures and post them on the online platform with the biggest growth rate in the past years. With up to 700 million monthly active users, 77.8 million of those from the US, it's no wonder why any commercial venture would want to participate in this business. And coffee business is no exception. But this Instagram Coffee Movement started almost by accident.

Coffee chain stores prepare special drinks with iced coffee. They are spectacular in flavor, but one of the most incredible things about it is the aspect. The cups are often incredibly appealing: with syrups, sparkles and whipped cream, they capture the attention of consumers in store. Eventually, with the growth of the online community and the frequency by which the people that bought these drink snapped pictures of it, it became more popular. It even started a trend on Instagram, and alongside it, a casual remark that, while many can consider negative, has an impact: nowadays taking pictures of coffee it’s the epitome of the most 'basic' on Instagram. But regardless of the interpretation of the few, the movement of coffee lovers keeps on growing on Instagram.

Why Instagram for coffee pictures?

Instagram is the tool with most visibility. While Flickr and other social media profiles have a significative number of users, Instagram takes the cake as the most commonly used tool for picture sharing among social media platforms.

There are several reasons why Instagram is the leader of the coffee movement on social media. Here are a few:

Hashtags: You can use specific terms to group people by their interest. In this particular niche, the users associate themselves with some words or small phrases, such as #Coffee, #CoffeeTime, #CoffeeLovers, #CoffeeAddict, and so on.
Comfort: To use Instagram, all you need is the app on your smartphone or any other device, and you can pull pictures up it in a second. Pair it with high-quality pictures, and you are in the movement.

Engagement: One of the advantages of Instagram is that it generates a straightforward and steady engaged base of followers. Interacting with other users through the hashtags is easy.

However, the elements that make Instagram great go beyond this, and brands know it. It potentiates the use of these specific hashtags, grouping the users within their niche. The Instagram Coffee Movement is important for companies because it helps brands to reach without investing too much. Users can transform themselves into replicative elements for the interests of the enterprise, without having to spend loads of money.

As a brand, you can turn your product into something appealing for Instagram users with a few tweaks on how you handle your business. The first thing you need to do is to identify what makes your coffee unique: Is it the flavor? The presentation? The ambiance? All of these things affect how social media users perceive your brand, and how they want to interact with what you offer.

As a thumb rule, you need to create something that can identify your brand, whether a logo or a special presentation for your coffee. With this, you’ll not only make it appealing to customers but easily identifiable as an element in a picture. Then, create places for them to share: repost their content, interact with them, create hashtags. All of these things will increase your sales, as you are now part of the Instagram Coffee Movement in the most efficient way!

Coffland Corp knows that social media can potentiate your brand, and help you create something unique for your business. They create the blends you will offer to your users, and it’s up to you to create the looks that will transform the way your brand is perceived in social media. Pair good coffee with excellent visibility of your store, and you’ll have unique results!