Coffland Corp: South America

August 10, 2017

Customer Feedback for your Coffee Business

This is a fundamental part of the success of your business.

Customers are the kings of any business. They are the force behind any successful venture, so the best thing you can do as an owner is to ensure they have a good opinion of your services and products. Customer feedback is a good way of ensuring the correct development of a company with a strong foundation. This is a benefit you get by learning exactly how your brand impacts in them, and how they can make the most out of it. Think of customer feedback as a compass that will guide you in the right direction.

Businesses know that any company with a good reputation is made out of several elements that work together cohesively. From excellent products and great services to an attractive location. All those factors could generate a positive opinion in customers. Think of your business as an evolving ecosystem, where several organic elements coexist. When you get that your business can (and should!) evolve, you’ll understand the importance of proper feedback. Through the customer’s opinion, you can create an established system to produce the best results possible regarding business growth.

Most of your customers don’t voice out loud their opinion, making it hard to make the necessary changes to improve their experience. But your employees and you, as a business owner, need to ensure that this feedback is perceived somehow. Prompt your staff members to ask how their customers felt, make sure they are taken care of and that the product you offer, as a whole, is attractive to them. That will ensure that they have something to tell about your store.

A way to pick up their opinions? Face to face or through social media! You can even create a whole campaign around sharing the experience, so your customers feel involved with the brand you are building, which will, in turn, create something amazing for you. When customers feel taken into account, they will become regular consumers, working as promoters or spokespersons for your brand.

Coffland Corp is a business that knows this like no other. They make sure to get customer feedback for all their coffee products, through the communication their associates have with regular consumers. This is a way for them to ensure that the product their business customers get is effective for the stores and that they have the most profitable margins! Remember to contact Coffland Corp if you want a roaster that truly involves with you to ensure your success!

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July 4, 2017

Colombia and its Deep Relationship with Coffee

Since its introduction, coffee has become one of Colombia's leading exports.

This South American nation has been known for many reasons over the past decades: its incredible touristic appeal, the richness of its cultural heritage and even its impact on Latin American music. But what makes Colombia known around the world are the hands of the workers that help create one of the top rated products in the world: Colombian coffee.

For years, this product has been an important economic asset for the country and has become part of its heritage. All helped by the expert care they have given as a nation to preserve and upgrade the flavor - style duo that characterizes the Colombian cups of coffee. But when did this start? Today you are going to learn about Colombia’s deep relationship with coffee.

Although it’s quite hard to pinpoint where this tradition over coffee started, it’s safe to say that it has been part of the Colombian culture for quite some time. The first records indicate that coffee possibly arrived through the Jesuit monks. Its history as an export product in this South American nation starts as late as 1860. And ever since, the qualities of the beans harvested in Colombia has been instrumental in its worldwide success.

The coffee has been one of the main exportation products in the country, and the families and areas where it’s produced make the most out of it. This industry has a significant number of Colombian citizens among its workforce, thus, creating business opportunities. The economy and stability of the country are based on the exportation of several products. The coffee is among them.

Its success does not only affects the economy positively, but also relates directly to the job employment opportunities: almost 1 million job posts are directly related to the coffee industry in the fields and a rough 4 million with activities related to its industrial processing. Beyond that, its impact on the overall economy of the productive sector is unique. Any proof? Over 1.6 million jobs relate indirectly to the distribution chain of the product in the country.

This industry also has a cultural impact: for Colombia, coffee exportation has become a symbol. It’s showcased in movies, videos and even certain forms of publicity, in which the flavor of a good cup of coffee relates to the country. This makes Colombia a touristic asset, as people want to experience the real taste of the land that produces it. It means that the coffee plantation and distribution does not only offers economic opportunities but an open door for tourists. This also transforms it into heritage, turning a farming product into an asset that can be worked in the shape of events, such as the Coffee Fair.

All this drives Coffland Corp to offer you the richness of Colombian coffee in combination with the characteristics of other beans across the globe. All to bring you a perfect product. For Coffland Corp, this is one of its most important markets, and they want to bring you the best coffee from Colombia right to your business in the shape of blends and products for your private label. Check their social media profiles to learn more about what they have to offer to the industry!