Coffland Corp: Service

August 21, 2017

What Is Third Wave Coffee?

Third Wave coffee lovers specialize and love to explore the endless world of coffee.

The relevance of the consumer opinion is incredibly significant in any business. Most of them, abide by the rule of thumb of any venture: “The customer is always right.” And while that might be a simplistic approach to the matter, the reality is that indeed, they are the kings of any commercial activity. This approach also goes to how your customers feel, and how their input helps determine your business. This is when third wave coffee shines.

For most commercial activities, the product they offer is the real star. Also, the service and attention they provide to their customers are vital. And there’s a trend that determines the importance of this, and focuses on the personal and first-hand experience of the coffee customer: that’s third wave coffee. For stores and business with this approach, the importance of information and attention to detail are fundamental for the success of the company.

Third wave is composed of people who integrally prepare coffee. This means they focus not only on the finished product but the process behind it. That being said, the crops of the beans, roasting, grinding and brewing. All those, with the same attention to detail and ethical approach. These businesses are focused on the creation of cups, in a way that’s akin to exclusive events. These concentrate on the ethical value of coffee and the history behind every cup. Their final goal is to create something memorable, that customers would want to experience time after time.

People who work within the field of third wave coffee shops emphasize the importance of customers as well. They teach their patrons the history of their beverages and create an ambiance that’s solely focused on the aspects that make a difference. These are the displays of brewing method, special events and showcases, artful baristas, and the like. All of those compose a complete experience which differentiates it from specialty shops, where the product is the sole focus of interest.

Third wavers know that to foment a successful business, you need to create an impact in the customers. For that reason, they look for coffee providers that give them coffee that’s both high- quality and specially designed for them. Coffland Corp is a company that caters to these businesses, as they create alternatives for them to build perfect cups for their customers. Check out their website and social media profiles to contact them, and to be a part of the third wave coffee business!

The people that are part of this community treat coffee as enologists treat wine.

Facebook: CofflandCorp

Twitter: CofflandCorp

Instagram: CofflandCorp

Google+: CofflandCorp

July 13, 2017

What's the Importance of the Coffee Cup?

They are important for more reasons than just the presentation.

I’m sure that you’ve noticed the huge difference between a home-made coffee cup and a store made one. The density, the strength of the flavor and, of course, the feeling of each cup. But did you know that among the things that differentiate the flavor of the coffee you buy at your favorite store, the cups that hold the beverage also play a significant role? For that reason, we’re going to tell you how the shape and material of the cups affect the way you enjoy the coffee you're drinking.

As you surely know, the soft shape curve under the cups of coffee wasn't made so that it can have a lovely look. The design and size matter for a practical reason: they allow the perfect experience for the flavor of each cup. Think of how you perceive coffee when you taste it: you drink it, but your other senses are involved too. The flavors you taste are often intertwined with the rest of the characteristics of the product, such as coloring.

For example, did you know that the flavor of a coffee cup it’s directly influenced by the color of the mugs? Sounds strange, but the contrast between black and brown in coffee against a white cup increases the perceived strength of the coffee. The perception of sweetness it’s also influenced by the coffee cups because our brain picks up subtle cues from the coffee itself: glass cups are often related to sweets, and as such, the previous perception of the flavor it’s related to a mellow flavor.

Sizes and shapes also matter as the curves under the cups are not just a direction or an aesthetic choice. As you know, most professional coffee methods drip coffee in it during or shortly after the brewing. The hot liquid requires care to maintain its aromatic characteristics to have the perfect flavor, and the soft shape of the bottom of each coffee cup allows the liquid to retain its characteristics while pouring it in. Your regular coffee cups will be smallish, and normally not many of the professionally served mugs will be higher than 2”, with a circumference of 2 ¼”. As with the underside shape, this is done to generate a heightened perception of the aromatic characteristics of each cup.

When it comes to coffee, shape, and flavor are deeply intertwined. Coffland Corp knows that more than creating perfect flavors for your cups, you’ll need to have perfect coffee beans and grinds to reach the perfection point you need in your coffee. Check their social media profiles to know more and to check out the various ways in which they can help you: from giving you special presentations and contacting you with services, to create your unique brand. Learn it all through their profiles!