Coffland Corp: What's the Importance of the Coffee Cup?

They are important for more reasons than just the presentation.

I’m sure that you’ve noticed the huge difference between a home-made coffee cup and a store made one. The density, the strength of the flavor and, of course, the feeling of each cup. But did you know that among the things that differentiate the flavor of the coffee you buy at your favorite store, the cups that hold the beverage also play a significant role? For that reason, we’re going to tell you how the shape and material of the cups affect the way you enjoy the coffee you're drinking.

As you surely know, the soft shape curve under the cups of coffee wasn't made so that it can have a lovely look. The design and size matter for a practical reason: they allow the perfect experience for the flavor of each cup. Think of how you perceive coffee when you taste it: you drink it, but your other senses are involved too. The flavors you taste are often intertwined with the rest of the characteristics of the product, such as coloring.

For example, did you know that the flavor of a coffee cup it’s directly influenced by the color of the mugs? Sounds strange, but the contrast between black and brown in coffee against a white cup increases the perceived strength of the coffee. The perception of sweetness it’s also influenced by the coffee cups because our brain picks up subtle cues from the coffee itself: glass cups are often related to sweets, and as such, the previous perception of the flavor it’s related to a mellow flavor.

Sizes and shapes also matter as the curves under the cups are not just a direction or an aesthetic choice. As you know, most professional coffee methods drip coffee in it during or shortly after the brewing. The hot liquid requires care to maintain its aromatic characteristics to have the perfect flavor, and the soft shape of the bottom of each coffee cup allows the liquid to retain its characteristics while pouring it in. Your regular coffee cups will be smallish, and normally not many of the professionally served mugs will be higher than 2”, with a circumference of 2 ¼”. As with the underside shape, this is done to generate a heightened perception of the aromatic characteristics of each cup.

When it comes to coffee, shape, and flavor are deeply intertwined. Coffland Corp knows that more than creating perfect flavors for your cups, you’ll need to have perfect coffee beans and grinds to reach the perfection point you need in your coffee. Check their social media profiles to know more and to check out the various ways in which they can help you: from giving you special presentations and contacting you with services, to create your unique brand. Learn it all through their profiles!