Your customers are one of the most important factors in your café success, so treat them right! |
This week we have been talking about a lot of ways and strategies to make sure you open your café or coffee shop successfully. From creating a killing menu to hiring the most professional staff members, now it is important for you to know a little bit more about customer service than just the obvious.
Experts in this matter suggest that main issue why so many businesses fail on customer service techniques is because most of them do not know what the differences between dealing with a customer and treating a guest are. These days, that approach is key to make your café way more attractive.
If your customer service is lacking, people will simply not return any more. There is not a big science behind that. So, when you treat them like guests and create a homey atmosphere, they will immediately imply that your place is sort of like someone they want to see again and again. They will develop a pleasant and ongoing relationship with your employees and products your offer, thanks to how warming the experience of drinking a cup of coffee at your business is.
Having said that, it is clear that you need staff members with the ability to build and nurture a continuing and profitable relationship with your café’ guests. That will get you a huge competitive advantage. Therefore, let them be talkative and motivate them to love your entrepreneurship as much as you do.
With that in mind you should coach your employees to perfect the following techniques:
Learn more about them
Yes, you should learn your regular customers’ first name. They will appreciate the fact that there is someone that ask them how was their day and know exactly what drink they like. Your guests will feel important among the rest, and statistics are highly surprising: according to a field study, 68% of people (which is a majority) that visit a café, leave because of perceived indifference. Pass this throughout your entire team, and you will see changes almost immediately.
Create a café loyalty program
Invest in printing loyalty cards in resistant materials to start a great program with which you can thank your regular clients. In the U.S this became a program that allows a retail business to gather data about its customers. For this to work, you should offer product’s discounts, coupons, points toward merchandise or some other reward. This strategy is one of the best when it comes to motivating people to choose your business instead of some other.
Paying attention to detail when serving food and drinks
A great customer service is all about getting into every detail. When serving food and drinks, please make sure plates and cups are clean. And because you run a café, always ask your clients in which temperature they like to drink their coffee. Also, have a sincere and friendly suggestion of the perfect food companions they can pair with their drink. Do not forget to ask, if everything is okay with their order.
Say yes, even if you have to use your imagination
Just say yes when your guests bring a problem to the table or have doubts. Most of the times you have to use your imagination. But it is not hard if you focus on what you can do for your customers as an alternative to the issue, instead of telling them what you cannot do first. For this, all your employees need to be on the same page, so they know what how they can collaborate in the matter.
These strategies are simple and will definitely make the working environment at your café more pleasant, because when your clients are having a good time and enjoy being there, the same will happen to your staff members. Be aware that you need to treat them with kindness, care, and discipline.
In the meantime, keep visiting our blog to deep into the process of becoming an entrepreneur in the world of coffee. If you think you are ready to make the next step, contact us at Coffland Corp to know about our services as specialty coffee providers from Colombia.
If you offer poor customer service, your clients will not return. |
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