Some coffee lovers can live without it, while others hate it, but should you add sugar?

Many coffee lovers like to experiment with coffee; it makes it interesting for them. They add splashes of liqueur, use unique or innovative methods of fabrication and so on. But something they can never agree on is whether you should add sugar to your coffee or not. This is one of the hardest fights behind counters in coffee shops, in front of espresso machines and even at home, while pouring a cup of a good brew. But, should you add sugar to your cup? Today you’ll know some things that might help you decide!

Coffee contains sugar!

Coffee is naturally roasted and ground to brew it. But did you know that during this roasting process, there’s a caramelization of sugar that creates a sweet flavor within the beans? That’s right! Believe it or not, your average coffee contains a good portion of caramelized sugar. This also depends on the roasting levels, as a medium roast will have a sweeter flavor.

The fact is that you’re surely used to drink overly sweetened coffee, and that’s why you frown upon a brew without it. Most of us are used to drinking caffeine and sugar proportions that can be up to 4:1, masking the real flavor of coffee behind the sugar. The caramelization of coffee beans creates soft profile flavors that add a lot to the experience of drinking a good brew. And this is especially true if you acquire a Honey Roasted Coffee, for example, as the sweet flavors of the unique method get lost when you add extra sugar.

How to experience a good brew without sugar?

The first thing to do is pick a good bean, that’s done by buying them in a specialized store. Such as the ones provided by Coffland Corp. Once you have the beans selected, you need to focus on the method of preparation. Warm brews are often stronger in flavor and can feel softly sweet. This makes them the best choice for habituating yourself to drink sugarless coffee.

While cold brew methods often highlight the bitterness of the beans and tend to have less of a sweet tang. Our recommendation is to make drinking without sugar a custom: start habituating yourself to drink coffee with less and less sugar, until you no longer need it. Your future experience with coffee will thank you!

Coffland Corp wants its customers to experience coffee in a new way. Offering stores, coffee vendors and private companies the service of creating their own flavor profile with their Private Brand Service. They help you create a culture of coffee, and their creations taste perfectly without sugar! Want to start your business with coffee? Contact them now!