What aspects are important to consider in choosing a coffee vending machine for your office

Find a reason: whether if it's for the environment or for the people who work hard every day to make it

After the International Coffee Agreement was renewed in 1998, importers and food companies created fair trade policies so producers from developing countries could receive a fair profit, engage with sustainable practices and work in good conditions.

Since then, a large variety of small business in the coffee industry have chosen to launch their brand with transparency. This means that by consuming their product, the clients know in advantage that, in order to make that delicious cup of hot beverage, there was not forced labor involved.

Buying fair trade coffee is an agreement that has helped communities from around the world to rise, especially farmers in Colombia, where the coffee of Coffland Corp comes from. The relevance of this kind of commodity assures a high-level category for any growing organization these days and shows a commitment of solidarity that attracts loyal clients.

The relevance of fair trade coffee

Understanding the guarantees of fair trade coffee can be a good selling strategy and the best starting point for any business with the urge of standing out in this competitive market. If your goal as an owner or executive is for your brand to be respected and appreciated, here you have the reasons why is necessary to cast a vote for ethical treatment:

It's about respect

The new generation of consumers, mostly millennials, acquire products and services with a different approach: conscious purchasing. In the last decade, people became pickier when it comes to choosing which brands value the work of their producers. This means that fair trade is about respect, and in the world of trading, it works like karma; you will also be respected for it.

Community entrepreneurship

Small farmers and their families around the world can lead the local economy by living a decent and balanced financial life and developing small business projects that can employ others. In many countries, schools and health centers have been built thanks to the initiative of farmer cooperatives link to the coffee industry.

Sustainable practices

This policy of beneficial partnership also helps to protect the environment. In forced labor conditions, workers need to perform agricultural practices that compromise the future of the land and its ecosystem. But fair trade organizations have strict standards when it comes to using harmful chemicals and genetically modified organisms (GMOs), to the point of forbidding them.

The flavor of coffee

And last but not least, the most addictive flavor of coffee is made when the hands that cultivate it are fairly treated so that they can take care of plantations with love. That is how those treasured coffee beans are born. Farmers involved are normally beneficed with education and training so they can learn about quality testing and equipment efficiency. As a result, a good cup of coffee is served, and no one in that global chain was mistreated in the making.

Choosing to collaborate with fair trade providers like Coffland Corp it’s definitely a world-changing decision, and frankly, an easy one. If you want to stand out from the competition and also set a more conscious way of making money, we will be honored to welcome you to our family of business partners around the globe.