Millennials' world coffee consumption can increase the export of this product.

In a newspaper, in a shop, in a blog, in a workshop, in all these contexts someone has spoken of the so-called millennials, but do you really know to whom this term refers to? They are those young people who were born in the mid-80s and early 90s, those who reached adulthood with the change of the millennium, which also brought great political and technological changes. All those factors marked the life of this generation that now can be designated as millennials coffee lovers.

Why coffee lovers? This generation has been characterized by putting aside the tendencies of young people from past generations. Instead of consuming soft drinks and alcoholic beverages, such as craft beers, millennials tend to prefer the second most consumed beverage in the world: coffee.

Since they have become important targets for brands, inside and outside the coffee sector, Coffland Corps provides you with a list of interesting facts about millennials and coffee that you should consider when entering the coffee business.

Facts about millennial coffee lovers

Their coffee addiction drains coffee reserves

Believe it or not, more and more people are choosing to drink this caffeinated beverage. In the United States alone, approximately 26 million people drink coffee, which, just in 2016, was affecting the reserves of exporting countries such as Brazil. In this regard, 44% of the coffee cups served in the country were consumed just by young people aged between 19 years and 34 years old.

They are the target of brands that want to promote their values

Currently, different brands are adapting to the new generations to attract potential customers. In this case, financial brands such as CaixaBank in Barcelona and Capital Bank in San Francisco, choose to transform part of their buildings into entertainment centers, such as cafes.

These premises are intended to promote brand values, but not financial products. The idea is to look like an attractive brand for a generation with different values.

For them, every hour is good to drink coffee

In the past, coffee was reserved for morning and breakfast only. However, for millennials, their relationship with coffee goes beyond that, as it’s not only a matter of drinking to get their caffeine dose but also to enjoy new experiences. For this reason, coffee is good at all times, either to show off your passion for coffee or to try a new creation.

Millennials coffee lovers are a global phenomenon

Coffee addiction has not only occurred in the United States. In several countries around the world, people between the ages of 16 years and 25 years old have reported coffee as their favorite beverage. In countries such as India (65.9%), Russia (64.1%), Colombia (62.5%), and Mexico (59.6%) there is a strong preference for coffee among the millennials.

Even countries with fewer traditions for coffee, such as Japan and China, have joined this phenomenon.

They do not drink coffee at home

Brewing coffee at home is now a tradition only of baby boomers, Gen-Xers. Millennials usually buy their gourmet coffee at trendy cafés; these places have gone from being just coffee bars to a place where you can even work or have a meeting with friends. Little by little, these new cafés have adapted to the needs of the new generation, offering new spaces and new ways of drinking the famous elixir.

It’s difficult to know if this trend will stop at any time; however, it’s an aspect to consider if you want to start a business in the coffee world. Millennials are a generation interested in this product and have studied it. It does not matter if the price of a cup of coffee is high, if it is a quality product, they will pay for it.

To continue learning more about the new trends in the coffee industry, follow Coffland Corp through its social networks and comment if you know of any new coffee trend.