Coffland Corp: Why Is a Good Roasting Process Important?

Your product quality depends on the quality of the roasting.

Before you can brew and grind your coffee, coffee roasters make sure that the harvested beans are suitable to make your morning cup delicious. A good roast can influence more the quality of a cup of coffee than the chosen mix!

The roasting process serves to produce a tasty coffee. Also, the method used to roast coffee affects its final taste. Do you want to know why? Here at Coffland Corp, we will teach you the importance of a good roasting, not only because it influences your morning cup: the whole coffee industry depends on this process! Keep reading this post to understand a little more the coffee world and what happens way before you start your espresso machine.

Roasting: the secret for a perfect coffee cup

Roasting is a science, but also it’s like art! Being a coffee roaster means you have to know how to distinguish the quality of the beans and know how much heat it needs for a perfect roast.

After the preview selection, the beans are known as green coffee beans. Yes, they’re called like that because of its color, but also because it contains all natural properties of coffee untouched, untapped.

Green beans can be consumed as a drink, but its taste it’s not similar to the roasted version of coffee. To explore the flavor, acidity, and essence of coffee, it’s necessary to put the beans into roasting process. That way, the beans are roasted equally, at the perfect temperature and roasting time according to the bean's properties.

If the roasting is neglected, the seeds can lose all their natural touch, killing the flavor and natural fragrance of the drink. Some coffee roasters mix coffee beans with other spices to create a more fragrant and delicious product. For example, in India, they combine green beans with pepper, cinnamon or curry for an exotic coffee cup. Meanwhile, on the other side of the world, Mexicans prepare their café de olla roasting piloncillo (a sweetener spice).

Types of roasting

Roasting can be classified according to four categories named by color. Most of the coffee drinkers think that the “color type” is related to the quality of the beans, but the truth is that these divisions were made to tell apart the color of the beans based on the time of roast.

Light roast: while beans are in the roaster, their size expanded because they “cracked.” Lightly roasted beans are not dark, but their taste is way better than green coffee drink. The final drink is a little more acid than the other roasted coffee beverages.
Medium roast: its taste is stronger than the light roast, but the color is more roasted than the regular one. Medium roasted coffee has more balance in acidity, aroma, and flavor, but it contains less caffeine than darkest versions.
Medium-dark roast: these beans produce a spiciest drink, and contain more oil than lightest coffee roasts.
Dark roast: the final product of roasting is dark roasted coffee. The beans look like they are burned, but their properties are on point. Dark roast is the most marketed in coffee industry because it’s more oily, and the flavor is closer to the coffee lovers’ demand.

A good roasting process leads to a good coffee cup! Roasted or unroasted, coffee is still our best choice for a great morning cup. Here at Coffland Corp, we support coffee in any of its presentations, varieties, and recipes. For us, the most important thing while you’re drinking coffee is your pleasure. Tell us how do you like to drink it. You can share your recipes to contribute to the coffee love vibe!