Coffland Corp: Cup of Excellence: An Award for the Best in the Coffee Industry

In the Cup of Excellence, the best coffee farms around the world are tested!

This week we are dedicating our entries to cupping: the science behind tasting your morning cup! Coffee tasting is a way to evaluate the quality of the beans before it passes to the last production management when it's sold to the client.

Farmers work too hard bringing only the best harvest, and the roasters select the beans due to its natural properties. Because of that, the coffee market is still fussy about the product consumed by the drinkers.

As a way to inspire the coffee industry, every year it celebrates the Cup of Excellence. In this competition, tasters around the world reunite to test the selected coffee products. Here at Coffland Corp, we want to invite you to follow this brilliant event where your favorite beverage it's the only starring. Keep reading and find out how this works!

What is Cup of Excellence?

This competition was born in 1999 when it was necessary to improve the standards of the coffee industry. On that time, in Brazil, producers around the world picked the best coffee samples, discovering a new possibility on the market.

Every year, regarding harvesting, the coffee producers from almost any coffee-grounding country meet to prove that their coffee is the tastiest and fragrant of all. Cup of Excellence is a challenge for both farmers and tasters due to the strict quality score established in the industry.

To enter in this competition, farmers, roasters, and producers must choose the best harvest considering all factors that can change the final product like climate, soil conditions, etc. On the other side, tasters have to sniff and drink every sample without knowing which products are from, in a game where they are practically blinded.

When all the ceremony of cupping is complete, the tasters certificate every sample according to the standards in a score between 1 and 100. Only the coffee products that have more than 86 points pass through the second round.

The second part of the competition is worldwide. The Cup of Excellence get together the highest score product for every coffee country and compare them according to a judging panel with the most recognized tasters around the world.

Thus, all the 150 samples of the national jury become 90 and then, in the international competition, these 90 become only 40. On the final day of International jury, the top 10 is scored to determinate the final countdown! The winner has the honor to hold the Cup of Excellence and the chance to introduce itself to the purchase market.

Here at Coffland Corp, we celebrate the integrity and transparency of these types of contests. If you're lucky to attend this event in your country, don't lose the chance to drown yourself into the other side of the coffee world: the one behind the espresso machine and the cute mugs!