Coffland Corp: What's a coffee bar and why you should offer one?

This is one of the methods to reach another kind of audience.

Coffee is one of the most commercial products worldwide. You can find a coffee house in almost any location in the world. However, there’s a whole subdivision of the coffee businesses. One of them is particularly interesting: the coffee bars. These are itinerant coffee stands, put up in any place with enough space, and in which incredible blends and excellent service are provided to select customers for a limited period. What makes these stands appealing? Why should you offer one?

Coffee bars have been a trend for quite some time, and while most people think of them as coffee houses, they are more like pop-up stores. With small measures (most coffee bars are not over 3 square meters) they are ideal for showcasing individual aspects of your brand. They are often handled by a professional bartender, with the aid of a promoter. The former takes care of the preparation, often in a visual way (moving cups and playing with the instruments much like bartenders), while the latter does the introduction and assists in the serving process. This two-man bar is a simple yet effective way to create brand recognition.

The best thing about coffee bars is their convenience. Like any other mobile setup, they can be located in almost any place. And with proper service, they can work as a semi-franchise for your physical store. A simple coffee bar can also have a vital role in creating a new market. Locating them in malls and other settings, such as social events (weddings, conferences, business meetings, and so), offers a unique platform to contact with potential customers.

Coffee store owners know that the best way to show a coffee brand is through direct experimentation. People that want to interact with the coffee bar setup are often the ones that find your store and become regular clients. That, paired with unique and quality blends, is a way many coffee businesses succeed.

Check Coffland Corp social media profiles to know more about the offers they have for private brands! They can help you reach your business dreams and catapult your company to new heights!