Coffland Corp: How to Make the Best To-Go Coffee Pack

Pair perfect coffee with snacks and beautiful presentations, and you'll have a great business.

Big office buildings and work environments know the power of a conveniently timed cup of coffee. Most companies create ways for customers to take their preferred perfect coffee brew blends back to their workplace, home or any other social activity. The combo of a good cup, along with a nice extra to add up, like a soft and fluffy cupcake or a crunchy cookie, always makes everyone happy. But how do companies make the perfect to-go presentations for their customers? Here’s a handy guide on how to do it!

Why have a to-go option?

The to-go packages are often cups and containers where people hold different complements, such as cookies or muffins. The best thing about to-go options is that they offer convenient presentations of the flavors people look for in the stores. As they want to be able to take your product back home or to their workplace, this is an excellent option to increase the customer base.

For many businesses, there’s no real consensus as to why they need to have a to-go option. One of the things that make coffee attractive for businesses and companies is the extension of their visual image onto the packages. To appeal customers, coffee shops often offer other alternatives to complement the usual to-go cup. Desserts and treats are offered as snack options to enjoy while drinking a smoking cup of coffee. These usually act as part of the to-go package and create a recognizable and creative look for brands.

The to-go market is ideal for several reasons: increases brand awareness, by creating the publicity through the use of other people, and makes your store approachable and convenient. It also helps you expand to a new market, as the to-go customers are up to 40% of the total coffee consumers, and increases the profit margin with a considerably lower investment. Although the experience in-store is valuable, there are many perks of investing in this way of pleasing your customers!

How to make the best to-go option?

There are certain things you can do to increase your appeal as a to-go option for customers. You must be careful with how you handle the project of creating alternatives for them to take your products outside your store.

These are the elements of an effective to-go pack:

Coffee cup: The king of the pack needs to be prepared and served in a container designed to minimize the chance of spilling in the package.
Complementary element: Add muffins, cookies, croissants, etc. Any of those elements work as a complementary snack for consumers to nib on while drinking their coffee.
Brand identification: Emblazon the package with your essence in the shape of an attractive logo. Even the name repeated in a pattern over the elements in the package will do.
Heat or cold protection: Coffee needs to remain at the same temperature as long as possible. A sleeve to protect the consumer and the coffee from the extreme cold or heat is ideal, and a nice touch.
Transport method: A bag or a box create a protective environment for your products.

Coffland Corp creates the blends that can help you build a loyal customer base. This, paired with perfect presentations in to-go packages, creates the essence of a unique and extraordinary brand. Contact them to find out how they can help you create those perfect opportunities to transform your business!