Simple strategies to make a coffee shop successful.

High-volume coffee sales are the foundation stone of every coffee shop.

If you are still exploring the idea or are already convinced to open your coffee shop once and for all, you must consider that this market is as demanded as it is competitive. For it to be successful, some simple strategies have to be applied. Especially if you are a new coffee shop owner, who does not know where to start.

Before we continue digging into this subject throughout the article, we need to make something clear: it doesn't matter how much money you have because, in the end, attracting your customers is all about the little things!

In Coffland Corp, we are more than aware that running a successful café, a drive-thru espresso stand or a coffee shop, doesn't have to be difficult! As coffee providers, we know what our clients do to stand out of their competition, and we want to share those methods with you, so keep reading!

Simple strategies when opening a coffee shop

There is no magic secret to a successful coffee shop. But planning in the early stages of starting up will help cement your business success in the future. Here is how you can do it!

Visual appeal

Nowadays, everything is about how the outside of your business looks! Make your coffee shop appealing to people that are passing by your local. You can invest in coffee signs and decoration material. These can be made out of recycled products! Not only is this a trend that's here to stay, but a cheap and conscious way to spend your money.

A soft opening

Marketing experts are recommending to do a soft opening before a big inauguration. For at least two weeks open your business without thinking about how much people are aware of its existence. This soft opening will give your staff the time to learn with real customers and make any necessary reforms. Also, during this period you can offer your establishment as a place to host local organizations’ events. Remember, visitors will be the best publicity!

Free samples

Bring customers to your shop offering free samples out of your business. If it is a good quality product, they will instantly trust your service in the future. Believe us when we tell you that word-of-mouth works, especially if you know how to play with your clientele’s palate!

Loyalty cards

Invest in printing loyalty cards in resistant materials. In the U.S this became a program that allows a retail business to gather data about its customers. For this to work, you should offer product’s discounts, coupons, points toward merchandise or some other reward. This strategy is one of the best when it comes to motivating people to choose your business instead of some other.

Help your barista

Make sure the coffee workstation and layout is comfortable enough to help the barista without stumbling around. In this matter try to create an atmosphere that allows efficiently working. It will make each service faster, so you don’t make your customers wait for no reason.

Manual for customer treatment

There is nothing better than a happy customer. Successful companies around the country create customer service’s guides to help their employees. Why? To have a good reputation and let people know that when it comes to serving, the coffee shop is not acting selfishly. Educate your employees with that extra effort which can actually be a life lesson experience!

Listen to recommendations

In the first few months, be open to recommendations and criticism with a positive attitude. When you listen to your customers, they feel connected to your brand. It might surprise you how much your business will appeal to people if you know what they need.

Social media accounts

And of course, the best way to attract clients for your business to be successful is by creating social media accounts. But remember that you have to sell experiences, not just products. With so many options out there, your clients expect a consistent flow of content from your coffee shops online as a reminder of why they followed you in the first place.

As we said, In Coffland Corp we want you to enjoy your journey as an entrepreneur without hesitation. Also, make sure you have the best coffee to serve your clients, so contact us to know about our 100% Colombian coffee products and how we can become your primary provider!