In your search for fresh and unique ideas, you should read menus for cafés or bars as well. |
In previous posts, we talk about what drinks and companions to pair them with you can offer at your coffee shop to please everyone’s cravings. This is because having a killing coffee menu is all about making your clients want more.
Although you might have the best coffee, delicious snacks, and talented baristas, there is more at convincing your customers than how good your products are. As a business owner, you must know some selling strategies. If you already have created the beverages and food options, now it is time to use your creativity to make an awesome design.
In this competitive market you need to stand out from your competition, so get rid off all those traditional booklets, and those very flat and simple sheets of paper that bores us all. Being said that, take note of what you can do to speak to your clients through your menu, so they can feel they are buying a quality product, and a great experience.
Great ideas for a coffee menu
In order to design a coffee menu that will make your clients want more, it is necessary to think outside the box and doing your best to make it look like a piece of art. Here you can have a hint of what we are talking about:
Change the format
You can use a blackboard or even two pieces of wood to make a statement menu. You can even make it digital by having a QR code. Change the format and people will remember your place forever, so play with different materials, textures and coffee aromas if necessary!
Talk to them
Don’t you love when you are reading a menu and all of the sudden you feel like it is a person talking to you in there? Well, the way you write on your coffee menu will represent the overall character of your business. You can make it sound funny, classy, or funky, but what you have to make sure is to be likable and friendly.
Use pictures
Add some photos of your coffee offers and food. For this, you should invest in the service of a professional photographer. By using pictures of your amazing products you will be helping your clients make a decision, and also you will insert in their minds the other options you have so they wish to come back for more.
Describe the drinks
These days, there are more people asking about ingredients than ever. New generations know what they want but also like to try new things. Pay attention to detail and play with different fonts and colors so they can read in stages.
Talk about coffee origins
As we mentioned before, when it comes to the new generation of customers, the more they know, the better. Keep them informed, especially about your coffee origins. For your menu, you can add a section in which you explain the type of coffee beans you use, where they come from, and what makes it unique.
Have an additional menu
Yes, you should also have an additional menu for a special occasion. It can be a seasonal menu. How could you transform what you offer right now into a wintry feel? Can your menu become a summary?
If you apply these recommendations, your clients will not hesitate whether your coffee options are worthy or not. Being said that, do not forget to take your customers to the hall of fame of the most-asked coffees at your place, with those so-called signature drinks. At Coffland Corp, we love to create content that could encourage you to become the best entrepreneur you can be. Keep visiting our blog and follow our social media accounts to read more information like this one.
Your menu should be an extension of your café's concept. |
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