Having your coffee shop business plan available to easily refer to, will help you to keep on track.

At Coffland Corp, we love to encourage you to know more about the amazing world of coffee as much as inspire you to create your own business in this industry. We bet one of your dreams for this new year is to become an entrepreneur. If that is your case, we have created this article to teach you how to start writing your coffee shop’s business plan!

But if you are already the owner of a coffee business, and have some lack of orientation, our tips would also help you a lot!

There is no limit when it comes to writing length if it is cohesive. Remember that what you put in your business plan can be submitted to lenders or investors for debt or equity financing. Try to make solid research and analysis in a concise form, because most lenders do not have the time to read a very extended document.

We know it can be difficult to start writing, but remember that having a coffee business plan can save a lot of money. You will know how to plan efficiently and manage your coffee shop budget. It also will save you time by forcing you to be more organized. Just imagine dealing with every detail of your business without writing them down! Impossible!

Stages of a coffee shop’s business plan

Executive summary

In this part, you should describe if your coffee business is a café, or a coffee house, for instance. Explain in detail about the products you offer and its varieties, if there is any. Include the location and expansion. And because it is a summary, you can write about your objectives, how you can stand out of your competition, and the possible development of its finances.

Mission

A coffee shop is now one part of the routine in the ideal American life. Before explaining about your services in the mission, describe how you want your clients to feel when walking into your place. Explain what that experience is all about, and your work ethic process to make it happen.

Objectives

Although it is quite self-explanatory, in the objectives you must put in order all your ideas. Your coffee business will definitely grow if you divide your priorities in services, product quality, and infrastructure. Break down these three subjects and create a step-by-step plan!

The competition

You need to be clear about to who you are competing with in the same field. Describe your primary business competitors by doing a general survey. With that information, you should write down the three most common complaints about the existing competition in the area and how you can please that demand.

What makes it unique

To stand out is difficult when frankly everything seems to have been invented now. Again, try your best to make your coffee shop special. You can twist traditional coffee names, serve a private label coffee, offer discount services, live shows and more.

Market analysis

Establish what your clientele profiles are. Once you know your niche, it will be so much easier to make the right decisions, especially if you want to save some money. For this, you may have to do more research to learn how to study your market.

Sales and promotion plan

Yes, there are probably too many coffee businesses around, and you were not aware of this. In this section, you have to plan how you will sell and promote your products. First, think about the conventional ways to do it, and then, try to break the mold a little. When it comes to coffee, you want to sell, experience, and promote a lifestyle. That is what drinking coffee is all about!

Pricing strategy

If your business is starting, you should do some research on how to tabulate your prices. Please do not follow any guessings you might have. Make a record of your short and long-term assets, think about your budget and consider an Economy Pricing or maybe a Price Skimming.

Management plan

Now, when it comes to management, it is all about your functions as a business owner, the way you want the services system to work, and your employees’ tasks. Having said that, describe who is in charge of what, their limitations, and even how their income can be. You can make departments if it makes the system easier.

Other tips

Include photos, infographic, interior design ideas.

Use graphics for financial information.

Design a temple in which you are going to maintain a record of your profits, losses, and expenses.

Make a list of potential product providers.

An environmental friendly policy can assure you more recognition.

Once you have everything figured out, please contact us at Coffland Corp. We are specialty coffee providers with a distinguished fair trade policy. Also, if you want to stand out from your competition, we can work together to create a unique private label coffee. In the meantime, keep visiting our blog for more inspiration and follow our social networks to delve deeper into the world of the coffee industry.