Coffland Corp: How to Tell What is the Customer Profile of Your Coffee Shop

The key to determining what kind of products to sell in your establishment.

After you define which is your coffee business customer profile, selling will be easier. And in many instances, you will be saving a lot of money and gaining loyalty among the citizens in your area.

Although almost everyone loves coffee, not all coffee lovers are the same. You can create a profile with a general description of your ideal client. It can include age range, motivations, professional and personal background, and even preferred media channels. But what you don’t want to do is to narrow it too much. Please, avoid sticking to a specific age, gender, and race. Instead, try to think about their behavior and menu choices.

Believe us when we tell you, this is basic entrepreneurial skills! Soon enough it will be easy for you to identify the behavioral patterns of your customers. Watch the way they eat and evaluate the attributes of their most asked drinks, the favorite snacks they pair them with, and the people they come with to enjoy a cup of coffee.

Observation is a great way to collect that data, but you could also start engaging conversations with your clients. Think about email marketing, customer feedback, and maybe developing a good customer loyalty program. You can do surveys on your social media accounts to find out more! These are the topics you may use to learn about their preferences:

Quality of coffee
Coffee origins
Customer service (staff's attitude and speed of service)
Comfortable sitting
Latte art

The responses you will get, plus the data you and your employees collected by observing clients, could fit into one or two of the following profiles:

Coffee boost hunters

This group consists of students and business workers who want a cheap cup of caffeine on their way to work or class. These are people who drink coffee daily and have the sufficient income to spend what it takes to have at least five cups of coffee a week. Students’ age groups are between 18 to 24 years old, while office workers go from 25 to 39 years old. They are just to busy to deal with fancy nonsense!

Social drinkers

Café lovers engage with the whole being-in-a-coffee-shop experience. Rather than coming in to grab a cup of coffee, they want to stay and have a good talk with real cups warming their hands. The ceramic ones, not plastic-made. For them to feel like the cast of Friends in Central Perk is the ultimate goal. These customers like to pair their drinks with food, choose the place for business meeting, and have semi-romantic dates.

Specialty coffee exclusive

Living in the third wave of coffee. Specialty coffee drinkers are willing to pay more as long as the beverage they are drinking is high quality. The target market in this scenario is people who love extra ingredients in their coffee, not just everyday espressos, cappuccinos, lattes and mochas. If this is your case, you should create marketing strategies to communicate the origins of the coffee you serve and the transparency in every stage of its production.

Bean aficionados

Whole beans buyers are everywhere these days. They like it when you give them the option of seeing how your baristas ground the beans in the coffee shop. It is a game and a challenge for them because they can tell the difference between coffee beans from Colombia, Ethiopia, and Kenya with only the scent. They can probably distinguish when they are arabica or robusta. These customers don’t care how cute the foam art turns out to be. What they want are balance and fresh flavors, so you better buy a fancy ground machine!

Once you know what they crave and offer them quality products, you will win their hearts! As providers of exclusive private label coffee and specialty coffee from Colombia, in Coffland Corp, we aim for high-standard businesses with a modern vision. Contact us to know about our services!