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| Green coffee bean's buyers started to pay attention to where and how coffee was produced. |
We know what you are thinking: which were the first and second waves? Well, like everything that is special and treasured, coffee has evolved to become what it is today: everyone’s favorite drink. Thanks to different movements that have spread globally, the way we experience and consume coffee, as well as its scenario and audience, have changed, and that is why we are living in the Third Wave of coffee.
The First Wave of coffee occurred when mass marketers increased consumption of coffee and put it into every kitchen by packaging it in airtight cans, which facilitated consumers to buy coffee. The Second Wave of coffee was created by artisans and coffee producers, who wanted to teach us how this product was made. At that point, people started learning about its origins, roasting styles, and types of coffee beans.
In the Second Wave, coffee lovers were introduced to espresso beverages and certain names were born, such as Peet’s and Starbucks, now famous enterprises. That being said, if all these aspects spin around our awareness of coffee, how else can we experience coffee today? Why is it different now? Keep reading!
Third Wave of coffee
People now expect high-quality coffee, but this wave is more complicated than that premise because now they also want to know if the coffee they are drinking comes from a conscious production, both in its environmental and social impact. Those involved in sourcing, roasting, brewing, and serving, can get the difference in this way of producing coffee. That’s why every coffee business owner should adapt to this.
Connoisseurs consider that a consumer of the Third Wave appreciates a good cup of coffee but do not accept old traditional ways of growing or making coffee. These clients probably want to hear about the farm conditions, harvest, processing style, roast date, coffee variety and tasting notes, just like any other wine expert who truly loves to see the result of everyone’s hard work. To go deeper into this issue, we have prepared for you a list of characteristics you must offer within your menu:
Connoisseurs consider that a consumer of the Third Wave appreciates a good cup of coffee but do not accept old traditional ways of growing or making coffee. These clients probably want to hear about the farm conditions, harvest, processing style, roast date, coffee variety and tasting notes, just like any other wine expert who truly loves to see the result of everyone’s hard work. To go deeper into this issue, we have prepared for you a list of characteristics you must offer within your menu:
- Information about what sustainability is and the different roast profiles.
- Innovative brew methods.
- Charging more if it’s a quality product.
- Teaching your clientele about the abilities of baristas, farmers, and roasters.
In the end, it is all about attention to detail. It carries over to the way the coffee is brewed in coffee shops that follow this wave nowadays. From the grind of the coffee to the temperature of the water when it’s brewed. Consumers feel they are drinking something special when you share the story behind each cup of coffee.
This is a whole new experience, isn't it?
As a coffee business owner, your job from now on is to educate yourself and your employees so they can pass on that knowledge to your clientele. You can enable channels of communication between producers and consumers, including direct trade and social media. What you should sell today are unique experiences!
Specialty coffee and private label coffee are signature products at Coffland Corp, as they turned out to be the primary outputs demanded in this new coffee movement. Contact us if you want us to be your providers and surf that wave like a pro!
As a coffee business owner, your job from now on is to educate yourself and your employees so they can pass on that knowledge to your clientele. You can enable channels of communication between producers and consumers, including direct trade and social media. What you should sell today are unique experiences!
Specialty coffee and private label coffee are signature products at Coffland Corp, as they turned out to be the primary outputs demanded in this new coffee movement. Contact us if you want us to be your providers and surf that wave like a pro!
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| The Third Wave of coffee is the result of everyone’s hard work. |
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